Learn what planners want from hotels and venues in 2023

The issues facing planners have changed. The Northstar/Cvent Meetings Industry PULSE Report gives suppliers proven insight into evolving planner sentiment. Topics include:

  • The state of meetings and events.
  • The importance of rebuilding relationships.
  • How planners are evaluating venues.

Here’s what planners say suppliers must do

Top Findings for Suppliers


51% of planners are experiencing difficulties due to lack of hotel staffing

Tip: Increase efficiency by automating tasks such as room blocks with Cvent Passkey.


61% are increasing budgets to keep pace with cost increases

Tip: Use Cvent Business Intelligence to compare your property’s bid rate against your competition.


41% report their primary activity is booking new events

Tip: Make it easy for planners to select your venue by adding diagrams, 3D, and images to your RFP responses.

Resources to Meet Planner Needs


What Planners Want and Need

Get tips on how to better work with planners and help grow your business.

Get the eBook


The Future of Group Business

Join our monthly webinar to hear what Cvent Source data says about the future of group and transient business, 2022 RFP volume, and event timing.

Watch the webinar


Top 14 Trends for Suppliers

Learn how to capitalize on the booming hospitality recovery in 2023 amid the growing impact of inflation and understaffing.

Get the eBook